People are ravenous for informative and innovative content, and organizations of every segment need creatives that generate, promote, curate and disperse content which makes the potential customers curious and engaged. According to a study by Nelson and AOI, people are spending more than 50% of their time online looking at content, making it quite a necessity for the organizations to make their online content “click-worthy”.

A language is a robust tool- that helps you to convey your thoughts with audiences and prompt them to take further actions. The significance of using “correct words”, in this domain cannot be exaggerated.

As you never know, which phrase or word might prompt your client to click and visit your website!

According to a report by Nelson, 85% of people are connected to the internet, approximately spending six and a half hours online.

Clear and concise words have an ability of persuasion, but the trick lies in determining which works for your business. A phrase or word which performs well for one creative might not be suitable for your next work. Information comes in and goes back, but the main motive is to create an impression. Not much people in a company have direct interaction with clients –, particularly creatives. The main advantage that lies is that they help in creating a relationship between a client and an agency.

Further, in the article, we would enlighten you up about the other advantages which are provided by creatives when you induce them into your business.

Significance of Non-Verbal Communication

Nonverbal communication is necessary it allows creatives to read and understand the body language and the expression of the clients, while they are sharing their feedback. The direct contact makes it easier to know when to go in more details and seek more clarity. The significance of creatives is there right from the very beginning, but the main goal is to understand thus producing a stronger and a valuable product.

Simple technology comes in play

Sitting in the same room and interacting with your clients seems to be ideal, but it’s not a realistic option, as you never know your client might be sitting thousands of miles away. Face to face interaction through a screen helps to put a face to the names you are talking to. In fact, creatives assets can be placed directly on the screen and the discussion can be quickly initiated in real time.

Transparency enhances confidence

Creatives are one of the best ways which help in improving the transparency between the client and the agency. These factors are considered for strong client relationships, thus the winning formula for many organizations.


The significance of creatives helps to enhance the reliability of both the agency as well as for the company. Introducing this strategy in your business not only helps you to understand your clients better but also helps in strengthening the bond.

Categories: Content

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