Most of the marketing nowadays revolves around videos, and it is nothing to be surprised about! Look no further; analyze the environment around you, the average daily time spent by a user on various social media platforms such as Instagram, Facebook, SnapChat and YouTube is about 142 minutes a day.
Not that’s surprising!
Businesses and brands use their promotional animation videos on different social media platforms as they allow the business to take their offering to their targeted segment of audiences on a global level, thus making this platform an accessible medium to capture the audience. Promotional Animation videos are quite engaging and effective medium as compared to other marketing techniques that help to boost up your online presence and customer engagement.
Promotional animation video marketing is also used as a master strategy by many businesses and brands as these animation videos help to communicate your brand’s message to your potential customers on a broader level thus getting higher lead generations. Such practices can also be categorized under the marketing performed to make the services and products available for the consumer base that indirectly surges up your rate of conversions.
Promotion animation videos are indeed one of the latest ways which can help you to enhance your business promotions. When such techniques are used correctly, animation videos make a significant impact on the minds of the customer, thus creating a long lasting impression on them.
Read on further, to know the five unique benefits that an animation video provides your business when incorporated in the right manner!
Let’s dive in!
Promotional Animation videos are Easy to customize for different audiences
When you create your animation video content for a specific segment of viewers, it is essential for you to have full control over your video and also make sure that your video content is clearly conveying your message. When you incorporate animation in your video content, you can easily highlight the buyer’s persona and craft a content which is specifically designed for a particular segment of audiences. Moreover, editing your animation videos or tailoring it according to various personas can be quite easy as you just need to modify some graphics and color scheme- there is no need for you to go through the process from scratch again.
Conveys the complex information in the simplest way
Trust or not, most effective and inspiring stories connect with their audiences. It is quite difficult for your audience to relate to your products and services if they are not able to relate to your animation video. You animation video not only connect with them but also makes it easy to understand the process might be complicated for some. This makes it quite clear why animation videos are encouraged in the marketing of products and services. With the help of such videos, you can easily break down a complex process into various parts, which is not only easy to explain but also to film.
Promotional Animation videos Enhance your online visibility
Promotional animation videos are considered as one of the most potent resources in terms of SEO strategies, as it helps to enhance the visibility of your business on a global level thus gaining the presence on Google as well. It’s proved by the researchers that, on an average an explainer video can help to surge up the time spent on the website from 8 seconds to up to 2 minutes, thus resulting in 1500% increase!
Such practices not only makes your business website rank higher but also makes it easy for your potential customers to find it on the internet.
Animation videos used for promotional purposes helps to gain popularity on YouTube -the second largest search engine after Google. A video when published on YouTube acts like an independent marketing entity. If your customers are watching your video on YouTube then they might get all the relevant information regarding the company on the description, tags available, thus enhancing your user engagement.
Believe it or not, animation videos are the most shared type of content. If someone likes your video, it will automatically get shared by the rest of the world, which means that your content is automatically getting promoted globally.
Engages and converts your audiences
Apart from the fact that animated videos are the perfect way to capture the most relevant attention, they also help in engaging and converting your audiences. Have you ever noticed that last video you saw on YouTube, there was a call to action button present there? The main reason behind such buttons is that your viewers don’t feel as if you are forcing them to buy your services, but they are part of the story.
Promotion animation videos are also considered as another way to generate relevant leads for the business.
Extends your existing marketing materials
One of the biggest benefits that animation videos provide your business is the ability to draw motivation and inspiration from the logos, color schemes or brand’s image within a video. For instance, an animated video can easily consume many elements of the website of the company, products, etc. Moreover, custom animation videos can give a small brief about your offerings mentioned in an application, website or brochure. Animation helps to give life to your video.
Animation videos provide its users with a great medium to convey their ideas and motives to their audiences visually. It allows you to simplify your complicated motives in a way which is easy for the people to understand. With different social media platforms such as Instagram, Facebook, YouTube, snap chat, you can easily create a better user experience for your audience.