We live in an era where the searches have started to be dominated by voices. The adoption of personal digital assistants such as Cortana, Alexa, Siri, and Google Assistant has grown much popular and has changed the way users search and surf the internet. Their capacity to recognize human voice has enhanced remarkably, thus increasing their presence. Voice searches are becoming one of the most preferred modes for people all across the globe to interact and stay connected with their smart devices.
A study by ComScore states that by 2020, more than 50% of the global searches will be made through voice searches, but what’s more astonishing is that more than 30% of the browsing sessions on the internet will be done without using a screen by 2020.
Though conventional methods of searching still play a huge role in SEO and marketing, no one can ignore the revolutionary influence brought by the technology in the way we have started to search.
Before moving any further, let’s enhance your knowledge regarding the statistics of how voices searches have escalated the sphere of marketing for every industry.
- As of January 2018, 1 billion of voice searches were estimated per month, and by next year it is predicted that almost 50% of the searches will be initiated by voice
- According to Global Web Index, 1 out of 5 adults are using mobile searches at least once a month
- Research by Edison, states that 22% of the smart home speakers have started to make their purchase using their smart devices.
One might debate whether they really want to rely on the traditional methods or to opt for a more conversational technique, but the real question is that how marketers should take advantage of the rise in voice searches.
Let’s read further to know about it!
Focusing on Long Tail Keywords
The very first and the foremost approach for every industry is to use long tail keywords in their Search Engine Optimization (SEO) campaigns. Just in case if you are not familiar, long tail keywords are usually the long phrases, used in a conversational format. They are quite different from the head keywords which are shorter; it usually contains 1-2 words and helps in targeting a boarder category or topic.
Prioritize your Local SEO
A good amount of voice searches are mainly for local questions. For instance, “what are the best places to eat around me” or “what is the nearest library around me?”
Optimizing especially for voices searches has started to become more imperative for almost most of the brand but with a particular local presence. Make it a point, that your local SEO strategies work only for the location specific queries.
Build Conversational UI/UX
As internet searches have already started to move from screen to voices, one must prioritize to have an interactive interface which meets the latest trends. To begin with, one can simply add voice functionality to search bar on your business website, which can be easily done via Google Web Speech API.
In fact, companies have started to add chatbots on their website to give the best user experience to the viewer.
Encourage user to use Search Intent
It’s good to look out at the queries your audiences are making. Queries have started to become, more specific and common, thus making search intent a must for your website or application.
The types of Search intents used are:
The user only looks out for the information, such search intents are common but don’t lead to the transaction
The user is ready to engage with your services or product. Such search intents are considered as the most valuable ones to target.
The user looks out for a particular product, destination or website
Voice search is considered as one of the biggest trends in Digital marketing today. The faster you adapt and induce it into your marketing strategy, the better result it will produce for your business.