Video content is considered as one of the most popular and effective mediums for every business in this modern technological era. The reason stands out to be very clear as it is more engaging, easy to memorize and a bit more popular among your target audiences as compared to other stereotype methods used.
Don’t believe us; we have relevant data for that also!
In fact, 76% of the marketers agreed to the fact that videos helped them to enhance their sales and 80% of them confessed that video content has helped them increase the time spent by the viewer on their website.
Incorporating videos in your website not only helps you to capitalize on the present consumer trends but also gives you an idea of the user base who are preferring to watch more videos than before.
With this article, we will enlighten you up with the tips and tricks of how incorporating videos in your websites helps you to sell and engage more of your targeted segment. No matter the type of industry or the vertical you work in, inducing videos in your websites help you to promote your brand in a fresh and effective manner.
Let’s dive in!
Videos – Enhance sales and conversions
Videos help in enhancing the sales and the conversion for your brand. In fact, by incorporating a product video on your website or landing page can help to improve your website conversions by 80%.
Interesting, isn’t it?
Video can also help to lead the potential customers directly to sales. According to a study, 74% of viewers who watched an explainer video about a service or a product were confident enough to buy that product. So showcasing the video on your website is just a cherry on the cake!
Videos bring high Return on Investment
You still don’t believe that video helps to get you high Return on investment (ROI).
Read further, according to a study, 83% of marketers said that videos on their website provided them with the desired return on investment. Though producing a video is still not as cheap as people think, but to help you with it different types of online video editing tools are created, which are user-friendly and affordable.
Helps in building the trust of your audiences
Video helps to build up the trust and credibility of your potential customers on your brand. Trust is the very building block of sales and conversions. The whole notion of video content marketing is actually based on trust, thus creating long term relationships with your users. Start providing your targeted segment with the informative and creative type of video content which is productive for your brand. In fact, according to a study, 57% of the users agreed that video helps them a lot to buy a product or a service online.
Videos help to explain the vision of your brand
Creating a video for the launch of your product or service is a necessity as it helps your targeted segment to have a better understanding of the same. Such initiatives not only help to enhance your brand visibility and awareness but also transparency. According to research, 98% of the users said that they had referred to a video to understand the workings of the product. While 45% of marketers said that they have an explainer video on their homepage.
Incorporating videos on your website is a necessity as it helps to enhance your sales and conversions. Video ads are also becoming very affordable and widespread. Making a video for your potential customers requires innovation, creativity and the knowledge of the product.