We all are living in a dynamic world of visual search! And in this era of visual search, the significance of image optimization cannot be neglected. Images and Illustrations are quite essential to ensure that your visual content is easily accessible, appealing and helps to engage your users, but each of them equally plays a significant role in terms of SEO.
Firstly, images provide different search engines with the necessary contextual information and secondly, the optimized illustrations help to speed up the page loading thus playing a huge role in enhancing the user engagement and surging up the search engine rankings.
To provide your brand with the opportunity to enhance your ranking with SEO, one must know and implement the basics of image optimization. Without proper optimization techniques, you might be wasting a prized SEO asset.
Optimization for visual searches creates a bunch of advantages for your illustrations, which includes better and faster user experiences, surging up the page load time and other opportunities to rank your website higher on the search engines.
According to the research by HTTP Archive November 2018, images and illustrations make up to 21% of the total weight of the web page on an average. The reason behind stands to be quite crisp and clear as illustration tends to occupy more bytes as compared to any other segment of your website, the complexity and size of the images do play a significant role in influencing the performance of the website.
If you tend to reduce the size of your images without compromising with the quality, the load time of your website improves, and so does the user experience. According to the study by Aberdeen, the delay of one second in the load time of the website is equal to the drop in conversions by 7%, which means that 40% of your relevant visitors may abandon your site if it is unable to load within 3 seconds.
User-friendly experience and interactions with your customers on the website creates a positive impression on the rankings of various search engines, which is further responsible for enhancing customer engagement, retention and conversions.
Though visual search technology has come along a long way, these search engine bots still find it challenging to identify the visual content, as they are primarily dependent on text associated with the visual content, because of which it becomes quite easy for them to relate with your actual content.
But what are the real factors that play a huge role in optimizing your visual searches?
Read further; know the tips and tricks that help to optimize your visual searches.
Be careful, while using the Stock photos
When you are about to use different images for your website, stock images are not which one must look out for, but to have pictures which are unique, original and inspiring on the website makes a long-lasting impression. For instance, the images for any corporate website or bank website, there will always be a smiling business person standing. Try to be unique with this idea.
Optimize image file names
Selecting the correct name of the file is as important as having a complete SEO for your business website, as after all, it will help to surge up the ranking of your business website. Before you upload an image, don’t forget to name your file with the appropriate keyword, tags and descriptions.
Try to include the relevant keywords at the starting and differentiate them with the help of hyphens. Using underscores won’t help as they won’t get any reorganization from the search engines. Names of the file must make relevance to both humans and search engines.
Don’t forget to use – ALT Text
When we talk about ALT text, you must make sure that all images that you are using must have an ALT tag as it helps in accurately describing the image go well with the names of the file this must also include relevant keywords.
Alt tags help in giving a full description of the images that you use, which allows the search engines and the users to understand more about the pictures.
Optimizing image title is –MUST
If you are using Word press, then the title of the images are automatically fetched from the file name. Just in case if you are not using WordPress, then you must give the relevant title with the help of appropriate keywords to the images as it will help to describe your image. Though the title is quite less critical in terms of SEO, they help to provide additional information to the ALT Text.
Include different Captions
Image captions that are present right below the images may or may not work from the SEO perspective, but they do have a significant role in making them visible on the website. Captions help to enhance the user experience.
Most viewers are attracted to the visual content when they read the caption. When you don’t use image caption, there might be a possibility that the bounce rate of your website might in the case, thus damping the credibility of your website on the search engines.
Try to use Unique Images
Using stock images are totally fine, but using such photos won’t help to surge up the rankings of your website as another website might also be using the same photos. Similarly, using the unique and distinctive written content will help to enhance your SEO. So always try to make your content look unique.
Just in case if you are still struggling with your visual content getting noticed from your potential segment of targeted audiences, keep the above-discussed tips and tricks in your mind before you play with your image. Optimizing visual searches not only helps to enhance the likability of your visual content but also help to make your content useful for both humans and search engines.