Most of the brands are in a dilemma to capture and engage their potential audience to their business website. And if you are not one of such brands (tell us your secret of video marketing), but just in case if your brands also fall into one of these categories, then it is nothing for you to worry about, as you are not alone in this race.
Captivating the attention of your audience and keeping them regularly engaged with your business is quite a deal to make in this era. Professional content creators are trying to find out various methods and strategies through which they can easily make their business stand out in this crowd. Such professionals are trying to make their way through this endless online reach so that they can easily convey their motives and ideas to their potential segment of audiences on a global level. Such tech –savvy creatures are eventually playing with technology, thus coming up with a different creative & Interactive video content.
But, what’s the point of crafting interactive video content?
According to a study, interactive video content is actually a part of content marketing strategy that helps to stick your potential customers to your website in a very appropriate manner. Moreover, in this era, more than 50% of the marketers have indulged themselves into this content marketing technique, and in the near future, this number is about to surge up to 80%.
Now, that’s convincing!
But, what is Interactive Video?
In simple words, interactive videos are the type of video content that interacts with your potential customer base in a friendly manner, which makes it easy for audiences to understand about your brand offerings. In easier words, rather than taking your viewers to a journey where they can only play, pause and stop your video content, take them on a vogue where they can navigate according to their own needs.
This type of interactive videos helps to create a long lasting impression on your potential customers, thus making their experience memorable. According to a recent study, 24% of the marketers use the advantages of interactive videos, and 92% of have agreed to the fact that interactive video content is one of the most effective tools to bring viewers to your landing page.
So with such statistics, it is quite clear that the early you adapt your business with interactive video content, the more it will be beneficial for your brand and business.
Further, in the article, we have discussed some of the best reasons for every segment of the business, to use this strategy as their daily necessity!
Being Interactive is the new trend
Videos are a very powerful medium through which a business can easily convey their messages, ideas, and motives to their potential customers within seconds. Eventually, with time, our global viewers have become a dynamic population who loves to follow the videos which are easy to interact with. Providing the customers with an interactive video which is both interactive and informative is like a treat for the customers.
Interactive videos enhance your user engagement
The competition of your potential segment of targeted audiences is dynamically evolving as now people are no more passive watchers; they love to watch a video which interacts and educates them. Moreover, according to a recent study, the business that tends to indulge in interactive videos gets three times more user engagement as compared to other video marketing techniques.
Interactive videos prioritize the choice of audiences.
Viewers love the type of video content where they can feel their control. This type of control helps to create relevance for them, thus coming up as an impactful piece of creativity for the business. The main motive behind such interactive video is not only to capture the proper attention of the audience, but also drive them through particular actions.
Interactive videos help to enhance insights associated with user navigation
When you provide your users with control, you tend to drive through the desired behavior as the users are much more occupied within the content due to their regular participation. Putting up your interactive video with various data, statistics and insights in mind give you an opportunity to interact with your potential customers.
By the end of this year, 80% of the total internet traffic will be video content, and in this competitive atmosphere, such interactive videos help to categorize such businesses as the revolutionary birds of the industry. Incorporate interactive videos into your content marketing strategy to enhance your visibility among your audiences.