Video content, when done in the right way, helps you to transform your brand from a side player to an established brand house. And yes, this is something that you must take very seriously as integrating video content in your content marketing strategy will help you to boost up your return on investment and also helps in keeping your potential customers stick to your brand.
Video content is the most preferred content marketing strategy used by the marketers, and the reason remains very crisp and clear as brain processes visual information 60,000 times faster than a text-based content, which makes it easy for a human to retain the visual information for a more extended period.
A picture might say 1000 words, but a beautifully crafted 60-second video is almost equivalent to 1.8 million words.
In fact, marketers agreed that video-based content helps in enhancing their marketing leads by 512% and their revenue by 6X.
The type of video content format that you choose to showcase your brand story with also plays a considerable role while crafting a perfect video. Before you put your hands into the field of video content understand your motive behind your video, what are the different distribution channel here you will feature your brand video etc.
Further, in this article, we will enlighten you up with some of the best ways through which you can easily make your potential customers understand the motive behind your rand and business, which will not only help to enhance the trust of your customers but will also help you to achieve your desired Return on Investments (ROI).
Motion graphics includes different types of 2D and 3D animated graphics. In fact, this type of videos can also include the amalgamation of graphics animation and live –action videos. Telling a story about your brand tends to relays on different audio methods and other on – seen visualizations, because of which the product of a motion graphics video content is more controlled.
Motion graphics are very much in trend, but explainer videos when incorporated with motion graphics are the best mix as it allows the user to get rid of old stereotype concepts, thus depicting the actual process of your company via statistics and other demographics which are otherwise difficult to express through a live-action video.
Live –Action Videos
Live action videos are the most popular type of videos which are used by marketers. Most of the people think that this type of video is about real artists who narrate the brand story, which is captured on the camera. Moreover, marketers find this format fascinating as it helps to compel the potential customers who can easily relate themselves with the on-screen actor.
Apart from this advantage, live -action videos also allow you to tell your brand story either in the long or for a short period of time. You can easily craft a short story or a full-fledged brand story. All you need to remember is to get a skillful artist, great location and the motive of your brand.
Videos in this modern technological era are going to the next level where innovation and creativity is the key to popularize your brand story through video content. Such formats require more particular and specific equipment with some good technical skills to produce the video, only then your video can be popularized. Some brands have already started to inculcate these formats while crafting a video:
- 360-degree video
This particular technique is provided by many social media platforms as well such as Instagram, Snapchat, Facebook, etc. 360-degree video formats allows the viewer to expand its perspectives thus exploring the beautiful panoramic landscapes from every angle.
- Virtual Reality
Virtual reality is a simulation which is computer generated in an environment that the viewers can easily interact with. This type of format is immersive and makes the user the very part of the story.
- Augmented Reality
Video content which is crafted under augmented reality, allows the viewer to interact with the type of physical environment they are into.
Telling your brand story through video content is very crucial for your business as it helps your people to understand your brand; moreover, this strategy also helps in enhancing the credibility and trust within your potential customers. So, if you are eager to take your brand story to your people with the help of a video, remember to make your video speak out the emotion of your audiences, which is an essential aspect of storytelling. Craft a right story with the correct format and your brand story will do wonder among your targeted audiences.