In the era of competition, the emergence of start-ups leads to the discoveries of the new talents. But the competition doubled or maybe tripled. Especially when you provide an innovative and unique product or service. So, what can make a change? What can be more appealing to the customer? What can leave long-lasting impact within a very short span of time?
The answer could be explainer videos prepared for explaining exactly what you do and how you’re different from your fellows. With the videos, three problems are solved instantly: Time, Impact and Appeal.
According to researchers, the average attention span of an internet user on a website is about 8-10 seconds. Generally, internet users get distracted after 8 to 10 seconds if they don’t find anything interesting and the use of the videos has proven its way many times. Most of the organizations are explaining the short and attractive matter through videos by keeping engaged for a longer time.
Explainer Videos Are Short, Informative and Deep Impacting:
These videos are short and precise. Stated differently, these are capable of delivering you’re the concept of product or service in the least amount of time possible. For the startup of your business, the use of short and informative video for the duration of a minute or two to introduce your ideas and imagination behind the business to the people is an entertaining and compelling approach.
Usually, these videos include a call to action. It is informatively designed to get potential customers by introducing your brand to the people effectively.
They help in boosting the conversion rates. According to recent statistics, any sort of animation videos enhances the probability of conversions by 80%. Videos gain the interest of the customers, as in video content you can elaborate your product or services more reasonably. 90% of people like to watch product videos to decide on the purchase, according to a survey. On the other hand, 64% of people like to order online after watching a product video. Now the question arises, why videos are more effective and fruitful as compared to other marketing tools?
Explainer Videos are short:
We already know that internet users have a short attention span. It can be a surprising question – how much information you can deliver in a 60 to a 90-second video. Explainer videos help to concentrate on the key points, such as – how you are unique? What are the benefits of buying your product or services? How your product or services can helpful for the customers?
Express Your Brand with Detailed Hence Precise Explainer Videos:
At the initial stage, people don’t have an idea about your brand. By using an explainer video, you can easily cover all the required information that your customers need to know about your brand before making a purchase. To sum up, we can say the prominent quality of explainer videos can help to reveal the culture of your brand.
Suppose your brand offers such a service that is hard to understand in words, now what you can do to promote your services? The answer is digging into the customer’s mind with the animations, as you can easily simplify complex topics with the help of video content.
Startup Explainer Video Tips:
While making a business video to market your startup, you should pay your kind attention to how it reflects your brand, the mission of your company, and the value of your business. When you begin to work over the script, remember:
First of all, the sense of your video should revolve around the customer-centric approach.
Secondly, create a call to action in your video; inform them what to do after watching the video.
Next, the sound of your video should reflect how your business is different from others and why people should choose your brand.
Every successful business has a beginning. If you are planning to start up your own business, you can contact us at VMH for effective explainer videos that will surely give wings to your startup.