The world of internet marketing is dynamically evolving, and this process will continue to grow in the near future as well. There are numerous marketing channels available in the market for your business to reach its potential segment of audiences on a global level. Though, some of them are more effective as compared to other strategies, but there are a few of them which are universally accepted and well effective.
And one of them is –Content marketing!
Crafting innovative and unique content, then publishing it on your business website is one of the most effective ways to drive more traffic to your website. The strategy of content marketing allows you to showcase your exclusive offerings, thus converting your viewers to your potential customers.
So to make things easier for you to understand, further in the article we have compiled a bunch of content marketing stats, to convince you to incorporate this effective marketing tactic into your business to achieve your desired Return on Investment (ROI).
Let’s dive in!
42% of B2B marketers agreed to the fact that content marketing is an effective marketing strategy
There is no doubt that when content marketing is done in the right manner, it can help to gain dramatic results for your brand. But surely, you need to be patient and focus on becoming an effective one. 42% of marketers said that they are very much useful in their content marketing efforts.
Brands and business when developing an efficient strategy to create compelling content with the proper understanding of their audiences, they will not only get great leads but will also enhance their sales and conversions.
With the help of content marketing strategies, you provide your targeted segment of audiences with valuable information which your viewers might be looking out for. Moreover, selling your product with the help of content marketing strategy makes your customers feel more valuable and understood, thus enhancing the credibility of your business.
Specifically talking about B2B marketers, the strategy of content marketing can take its own time to bloom and reveal its results. But content marketing helps to make your business stronger in the long run thus enhancing the visibility of your business globally.
Content marketing not only works because it helps you to attract relevant visitors to your business website, but it makes your audiences believe that your business is there to help them solve their problem.
60% of the marketer’s craft a piece of content once a day
If you are looking forward to becoming a consummate content marketer, then there are certain points to need to take care of, such as:
Consistency is all you want if you want your business to be successful. If you want to achieve the best out of your content making strategies, then you need to invest adequate time on your content creation.
61% of the users prefer organizations that create a custom content
It’s quite clear that valuable content is all that consumers look out for, but still, if you want your content to stand out from the crowd, you need to tailor it is a way which describes the needs of every individual. Many brands end up lumping their potential segment of targeted audiences into one or two groups, which indeed is a mistake! Instead of trying to craft a content that suits everyone, spend some time researching on your audience’s view thus creating their personas.
Then start crafting your articles, blogs, animated video content, etc as this will further help you to address their individual behavior.
Inbound marketing helps your business to achieve 54% more leads than outbound marketing
Old traditional techniques such as newspaper advertisements, radio, and televisions are considered under out bounding marking methods as they reach out to audiences when they are not particularly looking out to know more about certain products and services. Most of the time, such activities disrupt the interest of the customers, but at times, it can capture the attention as well.
On the other hand, inbound marketing creates an opportunity for audiences to come and follow your brand. Billions of internet users use search engines to find the answers to their questions related to particular topics. If your business is successful in providing them with the solution they are looking out for, then you can quickly bring them to your business website.
Marketers who love blogs are 13 times more likely to achieve good Return on Investment (ROI)
Blogging is one of the most common content marketing strategies for every business and adding a blog on your business website is quite a simple process, and updating it regularly requires a very small amount of time. Marketers who tend to achieve this content marketing method are 13 times more likely to get a good and desired return on investment.
Content marketing doubles up your website rate of conversions
The one thing which is quite common between your business and others is that everyone needs to convert their targeted audiences into relevant customers. For instance, if you have an e-commerce website, you might be looking out for consumers to make a purchase, but just in case if you are a B2B organization, then you might want them to fill up the form. May the way be any, everyone wants to have a high rate of conversions and considering the brands who use content marketing receives a twice as high rate of conversion as compared to those who are not using the strategies of content marketing.
Content marketing and the huge rise in using the visuals methods in creating content will continue to grow. A good content creator knows the importance of staying on top of the trends by incorporating it in their business website.