An animated explainer video helps to surge up your search engine results, enhances your sales and increases your rate of conversions. In fact, a study by Hub Spot states that animated explainer videos on the homage of your business website will help to enhance your rate of conversions by 20%.
This makes crafting an informative and attractive animated explainer video, a necessity for your business!
These days you might find that most of the explainer videos are in the form of animated videos; this is because of the fact that animation contains a lot of advantages above live action, such as:
- Animation makes your explainer videos simple and narrative driven, that automatically simplifies complex topics
- Animation allows you to showcase your innovation and creativity in the way you want.
- Humorous and funny animation can help your potential customers to stick to your business website for a more extended period of time
- The animation is affordable, as compared to live action videos.
So, what exactly is an “Animated Explainer Video”?
Animated explainer videos are short videos with an optimal time duration extending up to 2 minutes.
Apart from the time duration, what makes them an exception in front of other marketing strategies?
Animated explainer video provides its users with advantages of:
- Explaining their product or services in detail to their potential audiences
- Helps to make a strong relationship with their targeted audiences
- Helps in influencing the decision of the buyer whether to buy a particular product or not!
According to a recent study, 57% of the buyers feel more confident about purchasing a product after watching an animated explainer video.
To craft a compelling animated explainer video, you need to simplify your messages and ideas in a way which is easy for your targeted audiences to consume, thus motivating them to take action.
With this article, we are going to provide you with some useful information regarding:
- Necessary point for crafting a successful animated explainer video
- The outline for your animated explainer video
- What makes animated explainer videos a necessity for your business – Advantages
So let’s get going!
What makes your Animated Explainer Videos – Successful?
Simplicity at its best!
A standard video of 60 seconds can contain at least 150 words, you within such a short span of time, you need to keep your message simple, and so it becomes easy for your audience to consume.
Never overcrowd your animated explainer video with content as people need time to absorb your message.
Your Script is everything!
It is rightly said that – Script is the heart and soul of your animated explainer video. Never rush through the steps of construing your script. In fact, studies have shown that if you stimulate the visual and auditory senses of people, it helps them in retaining 70% of the information, while the percentage decreases to only 10% when read.
Address your Targeted Audiences
Researching before you craft your animated explainer videos is a must thing to do as you might find more about your targeted audiences. Understand the views of your viewers and speak to them efficiently.
Trigger emotions in your Audiences
The quickest way to make a long lasting impression on your audience is by triggering their emotions, which can make them feel more connected to your brand.
Tell a Story
We all grew up listening to stories, and this indeed is one of the best ideas that can help your brand to get connected with your audiences. Moreover, innovative and alluring stories help to influence decision makers.
Call-to-Action is a MUST!
Right at the end of your animated explainer video, don’t forget to add a call-to-action button. Ask them to like and subscribe to your videos so that they don’t miss any important update from your side.
Now let’s talk about the outline for your animated explainer video!
When you talk about the problems your targeted audiences might be facing with the product, it helps in facilitating empathy within them, thus helps your people to relate to the problem. Right from the very beginning of your animated explainer video, show them the relevance!
If you are looking forward to poking their emotional side, it must be upsetting, funny, uplifting; whatever emotion it may be, it must be hard enough to touch the depth of your customers.
The very Solution
Now that you have made a strong connection with your viewers convey the offering of your business in a way which helps in solving the problems faced by your potential customers.
How –it works!
Now that your potential customer is very well aware of your brand – explain them with the benefits of choosing your brand over others.
You can easily share your core advantages which your band can provide your targeted audiences; this is exactly where you can tell them about your offerings in detail.
Now, let’s discuss the Advantages of Animated Explainer Videos!
Helps in Increasing the Rate of Conversions
According to a study by Internet Retailer, 85% of the people love to buy a product after watching an animated explainer video regarding the same, as it helps to build trust within them. This also helped various other organizations, such as:
- Rypple enhanced their rate of conversions by 20%.
- CrzyEgg got their rates of conversions increased by 64% when they added an animated explainer video into their homepage.
Better Google Results
Websites that contain animated explainer videos into their homes pages are 50 times most likely to appear on the first page of Google. Moreover, your video content is 41% more likely to be clicked by your targeted audiences.
Easy to Share
Now, as you have got a perfect pitch, you can easily share your animated explainer video with the world. Moreover, according to Google, 7 out of 10 users love to watch video content, so start crafting your animated explainer videos to captivate your potential audiences.
Moreover, it has now become easy for you to share your video content as within a span of few minutes your video content can get global exposure, thus enhancing the visibility of your brand.
The animated explainer video has gradually become a significant part of your video marketing strategy. Business tends to get benefits from every step of your customer’s buying cycle starting from generation of traffic, conversions, retention and many more. Animated explainer video must be merged with other marketing strategies as well to get the most out of them.