Video marketing is eventually taking over the world of –Content! Most of the influencers and brands are not even prepared for this upcoming wave of video marketing. Advertisements are getting transformed from a text-only content to a video content which is informative and innovative. The magnification of different social media platforms is also responsible for this sudden change, as the primary intention of such platforms is to optimize created and shared videos. So now it’s your deal to make as a content creator, whether you are looking forward to delivering your quality content that can be accepted in this new era of video marketing.
Customers have started to make their decision, mainly based on the videos that make them think about the importance of that particular product or service in their life. According to a study, 81% of the companies have started to integrate the technique of video marketing to drive maximum sales for their services or product. Furthermore, the significance of video marketing is all set to amplify as marketers are estimating that by 2020, 85% of all internet traffic will be video based in The United States.
So now that we have realized the significance of video marketing and the impact it carries on the viewer, the question that strikes most of the marketers is how to make video marketing campaigns run effectively?
The answer that you might be searching everywhere is right in front of you –by following the latest video marketing trends of this new era. Modern era methodologies ensure that your business is using the most powerful and productive tools to boost up your user engagement.
And this article is exactly about the same- The essential things that your business must follow to be successful in this modern era of Video marketing.
Be creative with your Video
Users have ample of options available when they are in search of content. A marketer needs to understand the significance of the message you are trying to convey to your potential customers. That’s why inducing innovation and creativity in your video is very important.
Marketplace is totally saturated with the traditional methods of advertising and customers don’t find outdated techniques interesting. As a marketer of the new generation, you must look out of other alternatives to make your video a piece which your viewers can admire. Try incorporating different methods of animation in your video marketing strategy, which will not only help to engage your viewers but will also make your brand stand out from the crowd.
Authenticity- YES, it matters!
One of the easiest and the actionable way to make your message different from others in the market is to make it look 100% genuine and authentic. People from every segment may it be the millennial or Gen Z; everyone appreciates the factual content. This approach can make your brand easily stand out from the crowd, as viewers tend to relate themselves with the video only if it is genuine.
Craft your video in such a way that makes your potential customers watch it over again. Try to be authentic and transparent in front of your targeted audiences as it will help your business gain trust and credibility.
Crisp and Clear Information
With the advancement of technology, long gone are the days when people used to wait for a video to buffer and load. That was indeed a challenge that viewers used to face before even understand the message your video wanted to convey.
Thanks to the technology that viewers now can easily stream high-quality content from their smart devices. But again the challenge remains the same that is your video effective enough to mark an impression on the customers.
People are getting impatient, so you need to find a way to convey your message within seconds, thus providing value to your business. Keep your video crisp and clear, helps you to connect to your customers in a better manner.
Optimization is a NECESSITY
If you are looking forward to enhancing your audiences, then the best way to do so is through various social media platforms. Your content might be unique and informative, but if it’s not getting the appropriate shares, then it turns out to be worthless.
This is why one must know how to optimize their content well so that it can be shared on every platform. Keep it a point to make your videos run on the screen of every size.
Live Videos – A new trend
Your potential customers are always in search of a video which updates them regarding the latest things in the market. Fresh and informative content is always appreciated I also the key to keeping your viewers engaged with your business. This is where the role of live videos comes in play- live videos help in increasing the relevant traffic to your website.
Most of the social media platforms such as Facebook, Instagram, YouTube, Snapchat, etc., give their users an opportunity to use this feature and attract their potential viewers. Customers tend to get attracted to real-time video content. One can easily craft a live video about a chat show, live conferences, award ceremonies, etc. to attract more users.
The technique of video marketing is definitely here to stay, and moreover, it is predicted to be under the top 5, most watched content in the future. Social media platforms are also making it very easy for marketers to live-stream their video content, which is indeed a boom for every organization. Keep up with the latest video marketing trends and play like a pro in this digital world.